Dramas have a great value for our society and are not to be ignored. Therefore, economic effects from dramas are actually surprising. If a drama gains popularity, the locations of filming, items, costumes and so on in the drama become topics and trends.
These days, people can find many dramas on the basis of a novel or a comic book. As stories from comic books or novels are made into dramas, they create enormous economic value. Once a drama gains popularity, its unpopular original work becomes popular. For example, the original novel “Song of the Sword” by Kim-Hoon adapted as the Drama “Immortal Admiral Yi Sun Shin” became a bestseller because of the drama’s popularity.
If a drama gains popularity, the location of the drama also becomes popular. Due to the Drama “All in” televised in Japan and China, many Japanese and Chinese visited Korea to see locations that appeared in the drama. Unknown places such as Beach Sculpture Park in Samcheok-si, Seoul Race Park have gained attention. The economic effects of only one scene in a drama have power as huge as a rise in the region’s economy.
The drama’s economic effects appeared in goods, not only the locations. Since a company supported beverages in the drama “The Accidental Couple,” the company profited from advertising effects of over five hundred million won. A company, Seollengtang, participated in product placement through the drama “Brilliant Legacy.” Eventually, the store’s average sales increased by about 40% better than before televising.
Now, enterprises are starting to show positive thinking toward product placement, and the TV audience’s reaction is generous. Also, the drama’s OST albums revitalized a depressed music market, and the heros of the dramas appear on products featuring the popular characters. The characters help to promote product sales. If a drama gains popularity abroad, several benefits are created. A drama is not only a simple play on TV. Dramas can show Korean beauty and culture to foreigners and have become a blue chip having enormous economic value.